Celebrating the Power of Storytelling in Africa:

Five Love Africa Films Awarded at International Film Festival

We are proud to announce that all five of our film submissions into the International Tourism Film Festival Africa took home awards at the ceremony held in Johannesburg on Friday, 5 June.

Working alongside partners across tourism, conservation and hospitality, the films were awarded three Gold Awards and two Silver Awards across a range of categories, celebrating excellence in destination storytelling, tourism marketing and conservation communication.

This year, the festival received 438 entries from 47 countries, which were evaluated by a distinguished panel of 48 judges representing the film, advertising, marketing and tourism industries.

‘Founded by Caroline Ungersbock and James Byrne, ITFFA seeks to honour and promote works with exceptional and innovative content created today on all continents and seen and used on various platforms.’ – ITFFA.

Gold Award Winners

FOXES’ FARMS
GOLD: Sustainable & Responsible Tourism Category

Produced with Foxes Safari Camps, this film highlights the golden thread that weaves agriculture, community development and conservation within their business model, highlighting how true responsible tourism can create lasting impact beyond the safari experience.

“My family’s efforts have spanned more than 45 years, and I am incredibly proud that, through film, we can finally share our story with the world. These awards are recognition not only of the films themselves, but of decades of dedication to conservation, hospitality, farming, and the people who have helped us along the way.” – Oliver Fox, Marketing & Operations, Foxes Safari Camps

TOUCHING THE SKY
GOLD: Tourism Services Category

Produced with Serengeti Balloon Safaris, this film tells the story behind one of East Africa’s most celebrated tourism experiences, shifting the narrative from the activity itself to the people, heritage and legacy that have shaped the company over decades.

“What is so important about this film is that we switch from selling the experience to selling the philosophy of the company. This is a long-term deeper strategy which we believe creates better loyalty. Selling the story of the brand feels right at this time.” John Corse – Managing Director, Serengeti Balloon Safaris.

STANLEY’S KOPJE
GOLD: Safari & Tourism Category

Produced with Foxes Safari Camps, Stanley’s Kopje showcases one of only three camps within the borders of Mikumi National Park in Southern Tanzania. This short film captures the essence of the destination, the landscape, and the family-owned and run tented camp.

Silver Award Winners

SPOILED
SILVER: Conservation Category

Produced in partnership with WILDTRUST and The Green Connection, ‘SPOILED’ profiles the everyday heroes who continue to fight to protect South Africa’s oceans from the threat of offshore oil and gas exploration. Through their experiences, the film reveals stories of courage, resistance, and deep-rooted connection to the sea.

‘SPOILED’ is a tribute to the everyday heroes who are defending their livelihoods, their heritage and the sea itself. This isn’t just a story of destruction, but a story of hope, which we are thrilled to see recognised and awarded on an international stage.” – Lauren van Nijkerk, WILDTRUST Campaigns Director.

‘WHY THE SOUTH’ SERIES
SILVER: Series Travel & Tourism Category

‘The Southern Series, created with Foxes Safari Camps, celebrates Southern Tanzania as one of Africa’s ‘quieter’ safari destinations, highlighting its wildlife and landscapes whilst dispelling myths about the South.

Love Africa Film and Campaign Team

Janelle Barnard, Jordy Johnson, Nicola Gerrard, Eva Church, Marcia Mukono – Campaign, Strategy, Directing and Production

Sven Musica – Director of Photography/ Cinematography

Mark Gerrard – conservation and tourism strategy

*Janelle Barnard, Nicola Gerrard and Sven Musica at the Awards Evening for the International Film Festival Africa.*

For Love Africa Marketing, the recognition is a reflection of our ongoing commitment, alongside our partners, to genuine storytelling that goes beyond just promoting destinations and experiences.

“It is a privilege to explore these wild spaces, uncover the stories that shape them, and bring those narratives to life on screen. To see this work recognised on an international stage is an incredible feeling. These awards are a result of our partners, who entrust us with their hard work and stories, as well as the talented team behind every production and campaign.” – Janelle Barnard, Marketing Manager, Love Africa Marketing.

These awards are a shared achievement, reflecting years of collaboration, strategic thinking and creative execution. We would also like to thank our partners as well as our film production and campaign teams, whose skill, passion and dedication continue to elevate every project we undertake.

We look forward to continuing our mission of telling meaningful stories that inspire travel, support conservation and showcase Africa’s remarkable destinations to the world.